aboutus

Airing live for the first time in early April of 1996. Life in the Fast Lane was started as a 30 minute race related
program focusing on the local Motorsports activity within the Southern Tier of New York. It was only six
months later that the station management at the time saw the potential in the program and lengthened the
show to a full 1 hour, airing from 11:00 until 12:00 noon every Sunday morning. The time slot was perfect to
go with the show’s format of offering local race results as all of the news from the previous Friday and
Saturday nights of race action was fresh and the program literally “scooped” all the other forms of media. The
Life in the Fast Lane family of sponsors continued to grow as more and more businesses saw that the
listener base was continually growing as the show gained in popularity. As time went on, Co-hosts, Kenny
Shupp and Steve Kellogg grew more mature and with experience they learned how to include more and more
information within the same time frame. It was at that time the show took on the surname of the Fastest One
Hour in Live, Local Motorsports Coverage. Life in the Fast Lane Continued to Grow in Popularity.

Numerous Media Awards were given to the show for its promotion of Motorsports within the region and Life
in the Fast Lane was fast becoming a household name in the northeastern U.S. The program received it’s
biggest boost to date when in April of 2003 an avid listener approached Shupp and Kellogg about putting
together a web site to not only promote the show but to also make the broadcasts available on a same day,
delayed basis. Chuck Graham, a very successful businessman in the greater Rochester area and an avid
racer himself took the initiative to put the web site together which currently draws thousands of hits per
month. His reasons were very simple, he wanted to listen to the show; however his Victor, New York home
was well outside the coverage area. Now, with this wonderful tool called the Internet, Graham, along with
thousands of others can listen to the program no matter where they are. Over the courses of the next few
years, a plan to move Life in the Fast Lane to the next level was put into place and it was in August of 2004
that the decision was made to make the show a full one and one half hour broadcast. Dubbed, “The Fastest 90
Minutes in Motorsports”. Life in the Fast Lane was enjoyed weekly by literally tens of thousands of loyal
listeners either live on the radio or tape delay on the Internet. It was shortly thereafter that the two co-hosts
decided to move the program to a more suitable Monday evening format to better accommodate their own
personal lives and occupations. That coupled with the fact that numerous northeast based tracks raced on
Sunday nights, it allowed for more current race results and stories.

In late December of 2006, both Kellogg and Shupp decided it was time to once again make some much needed
changes in the show. After thorough consideration they took their biggest gamble to date and moved the
entire show to a totally new broadcast location, a move that shocked the entire local race community, but a
change that the popular broadcast duo felt was necessary to the future success of the show. On January 8,
2006 Life in the Fast Lane made its debut on WCKR & WLEA in the Hornell, New York.

At their new home, the program went back to the one hour format. The Fastest One Hour in Live, Local
Motorsports Coverage aired every Monday evening from 6:00 to 7:00 pm. The show also has several other
outlets for listeners including Time Warner Cable Television Channel 6 in the Southern Tier as well as a live
webcast on www.wlea.net. Technologically speaking, Life in the Fast Lane is now far more advanced than
it has been in its entire history and anyway that you listen, the show is a total success.

In 2008, Life in the Fast Lane saw the retirement of longtime Host Kenny Shupp. Tom Ames, a longtime
contributor to Dirt Track Digest was brought in as the new Co-host. Steve and Tom continued the tradition
until late Sept 2008 when WCKR / WLEA Owner Kevin Doran decided to pull the plug in the show. This was a
big blow to the Hosts, and the Race Fans in general. At this time, Steve Kellogg decided he would retire from
the show and pursue other interests. Since Tom wanted to continue with Life in the Fast Lane, and since
he isn't the type of person to simply give up, he began his search for a new home for the show.

In October 2008 Tom started discussions with the Bath, NY based ROCK HARD MUSIC GROUP to see if Life
in the Fast Lane could have a home on ROCK HARD RADIO, their fast rising Wimax Internet Radio Station.
Could a Call-In Racing Talk Show have a place on a radio station that plays Today's Rock and the Best Hard
Rock and Metal Classics? Since the owners of ROCK HARD RADIO were also Dirt Track racing fans, the
answer was yes.

The Life in the Fast Lane show is scheduled to make it's debut on ROCK HARD RADIO on Sunday
November 2nd Live from 12 Noon to 1pm Est. The new Call-In Number is 607-241-2301 and each weeks show
will be available 24-7 for On-Demand streaming on the ROCK HARD RADIO website the day after the live
broadcast. Go to www.RockHardRadioWorld.com and visit the Life in the Fast Lane page there for the
latest show information and all the racing updates.

In the past 12 years a lot of things have changed, but one important item remains the same: The tradition of
Life in the Fast Lane created by its originators, Kenny Shupp and Steve Kellogg, remains the same with
your host Tom Ames. The program itself is still totally based on the local race happenings of the Northeastern
U.S. and Southern Canadian regions, and Life in the Fast Lane will always be entertaining and informative.
Catch all the excitement each week on Life in the Fast Lane now heard on ROCK HARD RADIO.

www.FastLaneRadio.com